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Develop an Engagement Program Strategy

Employee engagement is more than a survey. To have a measurable impact on your organization, be planful and develop an engagement program strategy.

  • Employee engagement has a positive impact on organizational outcomes, as engaged employees regularly accomplish more than what’s expected in their role compared to disengaged employees.
  • An engagement strategy that clearly outlines leadership’s roles and accountabilities for engagement will help clarify what is expected of leaders and allow them to move beyond simply sharing the results of the survey to taking real, measurable actions to improve engagement.
  • The effectiveness of an engagement program relies on having an established engagement strategy, which is a planful approach to defining, measuring, communicating, and acting on employee engagement.

Executive Summary

Critical Insight

Move beyond focusing on employee engagement surveys and use an engagement program strategy to planfully communicate the purpose and goals of engagement to gain traction and buy-in and determine ownership.

Impact & Result

  • An engagement program strategy grounded in organizational data, driven by leadership and a clearly articulated purpose, and focused on initiatives that improve the employee experience.
  • Effective communication of the engagement strategy that prepares key players to create excitement and foster buy-in for the engagement program.
  • An engagement program that supports the achievement of organizational outcomes (e.g. higher profitability, employee wellbeing, and customer engagement).

Research & Tools

1. Assess and determine your approach to engagement

Determine the engagement program’s purpose, goals, and metrics, then select an engagement measurement and vendor.

2. Prepare key players with roles and responsibilities

Identify key players’ accountabilities and draft collaboration activities and resources.

3. Communicate engagement strategy and plan next steps

Map out a timeline, plan next steps for HR, and create the communication plan.