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Develop an Engagement Program Strategy

Employee engagement is more than a survey. To have a measurable impact on your organization, be planful and develop an engagement program strategy.

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  • Employee engagement has a positive impact on organizational outcomes, as engaged employees regularly accomplish more than what’s expected in their role compared to disengaged employees.
  • An engagement strategy that clearly outlines leadership’s roles and accountabilities for engagement will help clarify what is expected of leaders and allow them to move beyond simply sharing the results of the survey to taking real, measurable actions to improve engagement.
  • The effectiveness of an engagement program relies on having an established engagement strategy, which is a planful approach to defining, measuring, communicating, and acting on employee engagement.

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  • Get advice, coaching, and insight at key project milestones
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Our Advice

Critical Insight

Move beyond focusing on employee engagement surveys and use an engagement program strategy to planfully communicate the purpose and goals of engagement to gain traction and buy-in and determine ownership.

Impact and Result

  • An engagement program strategy grounded in organizational data, driven by leadership and a clearly articulated purpose, and focused on initiatives that improve the employee experience.
  • Effective communication of the engagement strategy that prepares key players to create excitement and foster buy-in for the engagement program.
  • An engagement program that supports the achievement of organizational outcomes (e.g. higher profitability, employee wellbeing, and customer engagement).

Develop an Engagement Program Strategy Research & Tools

2. Prepare key players with roles and responsibilities

Identify key players’ accountabilities and draft collaboration activities and resources.

3. Communicate engagement strategy and plan next steps

Map out a timeline, plan next steps for HR, and create the communication plan.

Employee Engagement Program Action and Communication Plan
Employee Engagement Email Templates
Engagement Presentation Template for Key Players
Employee Engagement Infographic
Improve Survey Response Rates Guide
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About McLean & Company

McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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Get the help you need in this 3-phase advisory process. You'll receive 7 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Assess and determine your approach to engagement.
  • Call 1: Review your organization’s engagement history and readiness.
  • Call 2: Determine the engagement program’s purpose and prepare to set goals and metrics.

Guided Implementation 2: Prepare key players with roles and responsibilities.
  • Call 1: Identify key players and their roles and accountabilities.
  • Call 2: Prepare to support key players with the resources needed to execute on their roles.

Guided Implementation 3: Communicate engagement strategy and plan next steps.
  • Call 1: Map out a timeline for the stages of the engagement program.
  • Call 2: Plan next steps for HR to support key players.
  • Call 3: Articulate key messages and a communication plan.

Contributors

  • Kelly Duff, Employee Engagement Leader, Allstate
  • Steve Edwards, Professional Development Officer, OPERS
  • Jamie Einarson, Manager People Solutions, Noventis Credit Union
  • Colleen Falco, Vice President Human Resources, Niagara Casinos
  • Kevin Fritze, Manager Talent Management, Domtar
  • Kristin Henderson, Director Institutional Research, Bright Horizons
  • Jason Lauritsen, Keynote Speaker, Author and Consultant
  • Gregg Lederman, CEO, Brand at Work
  • Peter Lynch, Founder and CEO, Hitch Studio
  • Katrina Sam, Director of HR, Caribbean Development Bank

Related Content: Employee Engagement

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