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Articulate Organizational Culture

Unleash the power of culture to build a competitive advantage.

  • There is often a gap between an organization’s described culture and the employees’ lived experience. This gap varies by employee level, with leaders of leaders having more positive perceptions of their organization’s culture than nonmanagers.
  • There is a lack of awareness around the material impact that physical space, leaders, HR, and employees have in shaping the desired culture, values, and behaviors.

Executive Summary

Critical Insight

  • How employees behave and interact makes or breaks organizational success. An intentionally designed culture blueprint is the key to strengthening the organization’s competitive advantage and articulating the behaviors, beliefs, and mindsets needed for strategic execution and a positive experience.

Impact & Result

  • To unleash the power of culture, organizations must start with intentional culture design to outline a culture blueprint that is linked to the organization’s mission, vision, and strategy and will ultimately influence organizational outcomes.
  • HR must support culture design by conducting a culture assessment, facilitating the process of defining the desired culture, and identifying both the commonalities and gaps between the current and desired culture.
  • Using results from a culture assessment and with the desired culture in mind, HR must catalyze executive and senior leadership reflection on how the desired culture is reinforced and set the stage for culture change.

Research & Tools

1. Set the foundation for culture design

Uncover the driving need and gain leadership commitment for culture design.

2. Create a culture blueprint

Define the desired culture, including values, associated behaviors, and a culture statement.

3. Prepare for culture change

Set goals, anticipate reactions to upcoming culture change, and plan for next steps beyond culture design.

Workshop

Engage McLean & Company facilitators to lead your team through the Articulate Organizational Culture online workshop.

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Workshops offer a structured 3-5 day session designed to help HR teams and organizations address specific challenges and implement HR best practices.

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