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Uncover the Employee Value Proposition

Strategically highlight organizational strengths in a compelling and realistic story to attract and retain the right talent.

  • Human resources (HR) departments already strapped for time spend the majority of their attention on other HR activities rather than the employee value proposition (EVP) (McLean & Company, 2022 HR Trends Report, n=405).
  • When creating an EVP, organizations often forget about the employee voice and engagement, neglect to look at competitors, and confuse it with employer branding, which leads to inaccurate, misaligned, and undifferentiated EVPs.

Executive Summary

Critical Insight

A strong employee value proposition (EVP) provides a compelling but realistic view of the benefits of joining the organization, while also leading to a connection that encourages employees to stay.

Impact & Result

  • Create a realistic and compelling EVP by using the employee voice to uncover the lived experience and the organizational offerings that employees highly value.
  • Highlight the organization’s unique features in the EVP to differentiate from competitors, allow potential and current employees to assess fit, and support recruitment and retention efforts.
  • Fully integrate and sustain the EVP through strong communication partnerships across the organization that reach both internally and externally.

Research & Tools

1. Build a plan to develop the EVP

Identify goals, metrics, and project team to create a detailed project plan for the development of the EVP.

2. Uncover the EVP

Collect, analyze, and theme data to draft the EVP statements, then tailor for key employee segments.

3. Evaluate and refine the EVP

Evaluate the EVP to ensure it is aligned, accurate, and unique.

4. Launch and sustain the EVP

Share the EVP with internal and external audiences and sustain the EVP overtime.

Workshop

Engage McLean & Company facilitators to lead your team through the Uncover the Employee Value Proposition online workshop.

Need to accelerate your HR project?

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Workshops offer a structured 3-5 day session designed to help HR teams and organizations address specific challenges and implement HR best practices.

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