Unlock this Research

Enter your business email to get instant access to the full research.

Build a Customized Campus Recruitment Program

Sourcing new graduates is unique – reach them where they are, don’t wait for them to come to you.

  • The campus recruitment environment is complex. Most new graduates are new to job seeking and have to balance their academic responsibilities with their job seeking interests.
  • Many organizations believe some work experience is required, even for entry-level roles, leading to the impression that new graduates lack the skills needed for these jobs.

Executive Summary

Critical Insight

  • With organizations’ pressing workforce needs, new graduates are a great source of talent. However, as they approach the labor market differently from experienced job seekers, organizations need a tailored approach to recruit them successfully.

Impact & Result

  • Use research and school relationships to build a planful and targeted campus recruitment program.
  • Build relationships with targeted schools to identify the best sourcing methods for growing your talent pipeline.
  • Modify your Talent Acquisition (TA) process to create a candidate experience that resonates with new graduates.

Research & Tools

1. Assess campus recruitment needs & identify program goals

Identify organizational roles to be filled by new graduates, set goals and metrics for campus recruitment, and build a business case.

2. Design the campus recruitment program

Develop job descriptions and audience profiles for priority roles, tailor employer brand messaging to target new graduates, and select sourcing methods.

3. Prepare to implement the campus recruitment program

Identify an action plan for implementing the campus recruitment program including an annual campus recruitment calendar, communications content, and marketing collateral.