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HR Guide for Social Media

Unlock the full potential of social media in an ever-changing landscape.

Social media shapes how people find and do their work. However, the sheer volume of content and the multitude of social media applications makes it overwhelming to figure out HR's role in the social media landscape.

Executive Summary

Critical Insight

As the social media landscape rapidly evolves – with new platforms, features, and user behaviors – organizations must keep up or risk falling behind. For HR, it’s essential to have the right knowledge to navigate this dynamic landscape.

Impact & Result

HR must cut through the noise by identifying opportunities to use social media both internally and externally to align with organizational priorities.

Research & Tools

1. Attract external audiences

Provides an overview of how to use social media to enhance the employer brand, promote the EVP, and attract the right candidates to the organization.

2. Engage internal audiences

Describes how to use social media internally to reinforce the desired culture, cultivate a collaborative work environment, market HR’s value, and boost communication.

3. Develop a social media plan for HR

Outlines best practices, considerations, and recommendations for developing a data-driven social media plan for HR that aligns with the broader organizational strategy.

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