Buzzwords: Helpful or Harmful?

What is it?

• Buzzwords are everywhere, and HR is no exception. HR buzzwords have picked up momentum as these terms provide language for complex issues and highlight workplace concepts and challenges. Phrases like “quiet quitting” or “the great resignation” grab attention and evoke emotion by distilling experiences into punchy statements. These words are amplified by media, social platforms, influencers, and industry trendsetters, allowing them to gain momentum and spread quickly.
• Buzzwords are impossible to ignore and can seem inescapable as they gain popularity. It is critical for HR to be proactive and stay ahead of the latest fad or trend, or risk being caught uninformed.

Why does it matter?

• There is a bright and a dark side to buzzwords. They can build common understanding and shine light on workplace challenges, but they can also trivialize serious issues and fuel miscommunication.
• Stepping up to help the organization decode buzzwords empowers HR to be a strong strategic partner for the organization. By steering the organization toward high-priority issues and value-add initiatives, rather than being swayed by irrelevant buzzwords, HR can demonstrate commitment to staying informed and acting strategically.