Leading People Through a Company-Defining Transformation

Author(s): Brooke Ferguson

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When Gildan doubled in size through the acquisition of HanesBrands, the challenge wasn’t just integration—it was alignment. Two organizations, two cultures, and tens of thousands of employees around the world coming together, while continuing to deliver business results and still navigating the complexity of the journey ahead.

In this keynote, Brooke Ferguson, CHRO of Gildan, shares a candid look at what it takes to lead people through transformation at scale while the work is still unfolding. From prioritizing critical HR workstreams to aligning leaders and beginning to build a shared culture, she will highlight what’s working, what hasn’t, and where HR is making the biggest impact.

Join this session to learn how to:

  • Prioritize HR workstreams when everything feels urgent.
  • Align leaders and maintain momentum through ongoing uncertainty.
  • Balance operational integration with intentional culture-building.
  • Strengthen HR’s credibility as a driver of enterprise transformation.
Brooke Ferguson, EVP, Chief Human Resources Officer, Gildan Activewear, Inc

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